From a Customer-centric to a Stakeholders-centric Approach : A Corporate Social Responsibility Reforms and the Long-term Financial Performance

Khayat, Hesham Yossef

doi:10.21608/abj.2024.374798

From a Customer-centric to a Stakeholders-centric Approach : A Corporate Social Responsibility Reforms and the Long-term Financial Performance

المؤلف

Hesham Yossef Khayat

Department of Accounting، Tanta University، Egypt

10.21608/abj.2024.374798

المستخلص

This study explores the various reshaped corporate social responsibility (CSR) initiatives toward a stakeholders-centric approach undertaken during the unpredicted crisis and their long-term impact on firms’ financial performance. Content analysis was conducted to measure the extent to which Egyptian firms tailor various corporate social responsibility initiatives directed toward different groups of stakeholders. Furthermore, OLS regression measures the long-term impact of stakeholders-centric CSR reforms on financial performance. The main empirical results show that the COVID-19 crisis led most firms to change their attitude toward their stakeholders through their social responsibility. Additionally, firms that increased their SR engagement in response to the pandemic experienced a significant improvement in their financial performance in the long run. This study provides valuable insights for managers and policymakers on effectively responding to crises through SR initiatives while enhancing their firm's financial performance among stakeholders.

الكلمات الرئيسية